It is common practice in the retail jewelry business to overprice jewelry products by about 300%. In order to foster lasting, loyal relationships with our customers, we at R SKY LLC have decided to market our jewelry directly to our customers, with the promise to provide the same high-quality jewelry that we have featured at the many retail jewelry stores around the U.S.A, but at a fraction of the cost!Due to the enormous fluctuation in the precious metals markets, especially the gold market, we have found it to be extremely unfair to deprive our customers of the beautiful gold jewelry designs that we have offered for so many years, simply because the prices are too high. Therefore, in order to continue quality and affordable service to our customers, we have decided to cut out the middle man and offer our products directly to our customers, allowing us to cut prices and offer extraordinarily great deals on a daily basis.